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Minty Fresh and On Point
You have to love it when an analyst starts his post with: “Think again if you ever wondered if Mint would lose its edge after its acquisition by giant Intuit. The “startup” once again is setting the...
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What do your customers need, and do you really care?
Innovation that makes a big impact doesn’t happen by accident. A good roadmap usually helps. At Intuit we’ve developed a set of principles and tools to help create offerings and services that go...
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Design for Delight Series: Creating Customer Journey Lines
Innovation that makes a big impact doesn’t happen by accident. A good roadmap usually helps. At Intuit we’ve developed a set of principles and tools to help create offerings and services that go...
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Start Experimenting and Stop Wasting People’s Time
Is it wise to spend months or even years creating a new product or a new business without knowing if anyone is interested in what we have to offer? Check out the video below to hear Eric Ries, author...
View ArticleGetting to the Problem Leads to Great Customer Solutions
In this fourth installment of the Design for Delight series, Intuit Innovation Catalysts teach how to articulate the understanding of the customer problem for user feedback. It’s an important step...
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Time to Weigh in on What’s to Come at South by Southwest
August 31, 2012 is the deadline to vote on which fascinating topics will make it to the program for next Spring’s SXSW festival in Austin. Some of the “brightest minds in emerging technology” have been...
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Weaving Through the Innovation Process
If you had to add up all the items on your daily task list how long would it be? Think for a second, did you get everything? Or is there another list wadded up and stuffed in your pocket, or perhaps...
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Finding the Core of Great Product Design
Editor’s note: Article is by Trish Powell, a principal design strategist at Intuit on the Innovation and Advanced Technology team. She’s passionate about igniting a world of entrepreneurs both young...
View ArticleWarm Gun 2013: What Execs Don’t Tell You, but Designers Need to Know
Executives don’t “get” design. Kaaren Hanson, a designer-turned-executive with the battle scars to prove it, explains how designers can overcome this hurdle during her presentation at 500 Startups’...
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Intuit at SXSW 2014: A Sneak Peek
Whether you’re attending South by Southwest Interactive this year or tuning into the conversation remotely, be sure to check out Intuit’s four speaking sessions that discuss design and innovation. Here...
View ArticleHighlights From Bloomberg Businessweek Design 2014
Thirty top designers from across a broad spectrum of industries gathered in San Francisco this week to share their experiences with a captive audience of more than 400 designers. Topics ranged from...
View ArticleHow Intuit Design Turns Drudgery Into Delight
What’s the secret to creating a product that delights customers who are tackling a chore they’d probably rather not do? At Intuit, the recipe calls for creating a benefit, making it easy, and evoking a...
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